Working with the Media: Creating a Positive Working Relationship
$35.00
You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, youre going to learn how to pass your message along via a press release or media package.
Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.
You may have been interviewed by a member of the media, or maybe someday you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer.
This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media.
It’s always good to have a professional, positive relationship with the media, and this course will set you up for success.
Learning Objectives:
- Prepare for an interview.
- Be interviewed successfully.
- Craft a media statement.
- Develop and issue a press release.
- Understand libel and slander.
- Develop a media package.
- Understand various media outlets.
- Build relationships with the media.
Related Products
-
English as a Second Language: A Workplace Communications Primer
$99.00This is an opportunity to review and enhance your proficiency in listening, speaking, reading and writing. You will find that being aware of cultural and workplace influences will help keep them from creating barriers to communication. Practical information on selecting the right words, and combining them effectively to get your message across, will improve your verbal and written communication. Specific advice on email, videoconferencing, proposals, and selling your ideas will further improve your communication skills. -
Environmental Sustainability: A Practical Approach to Greening Your Organization
$99.00Here you will learn how to draft an Environmental Management System that can be applied to your organization. Along the way you will understand the term greenwashing and how to avoid it. You will know the six key performance indicator areas as defined by the Eco-Management and Audit Scheme and will be able to determine Environmental Impacts and Aspects within an organization then how to set objectives and targets for significant impacts. -
Planning for Workplace Safety
$99.00This course gives you the tools to create a workplace safety plan that covers the all the bases you need to begin to build a safe work environment. You will learn many topics including the basics of a safety policy along with the introduction of a safety plan and how to develop a communications plan. You will learn how to decide upon training solutions for common accidents/incidents and learn of the importance and structure of incident response plans. Also, the course covers 6S inspections, checklists, plus the value of an appendix for the safety plan.
