Trade Shows: Getting the Most Out of Your Trade Show Experience
$99.00
You are going to learn about people who attend trade shows and how to interact with them. You are also going to learn about the importance of pre-show promotion and then follow up afterwards. These topics will be explored in great depth as they get broken down into areas such as creating good opening lines and good conversations, targeted promotional giveaways, booth behavior, and prospecting activities.
Trade shows are big investments for companies, and provide big opportunities as well. Plenty of cash and time are invested in trade show booths from the design phase to the actual set up. This course allows you to make the best of the opportunity you have to attend a trade show on behalf of your company with an in-depth look at how to prepare, how to act while you’re there, and how to follow up.
Learning Objectives
- Understand the types of people that attend trade shows.
- Develop trade show goals, which are S.M.A.R.T. – Specific, Measurable, Achievable, Relevant and Time-bound.
- Know what your company does (products, marketing strategy, your customers) in order to work successfully in the trade show booth.
- Realize the importance of good conversation from the opening lines of introduction to the closing of the conversation, hopefully with a potential sale.
- Develop a variety of introductions that could be used to engage potential customers at a trade show.
- Understand the importance of Pre-Promotion to the success of the trade show.
- Realize the importance of targeted promotional giveaways.
- Understand the importance of good booth behavior including Active Listening, Body Language, and Questioning.
- Conduct prospecting activities at a trade show, including First Contact, Qualification, Determining Needs, and Closing the Deal.
- Develop and conduct follow-up activities with leads, prospects, and qualified prospects after the trade show.
*90 day access period
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