In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.
Learning Objectives
Apply the different purposes to strategic vs. tactical PR.
Design a PR strategy.
Develop strong relationships with reporters and journalists.
Take your communication skills to a higher level.
*90 day access period
This course will teach you about anchoring, establishing congruency, developing rapport, creating outcomes, interpreting and presenting information efficiently, and self-hypnosis.
In this course, you will explore different types of games, including icebreakers, energizers, simulations, and case studies. You will also learn how to get buy-in, deal with reluctant participants, troubleshoot games, and create your own games. To top things off, we will give you four activities that you can customize and re-use in your own training sessions.
*90 day access period
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This course will teach you the four Cs of writing: clear, concise, complete, and correct. You will also learn some of the fundamentals of good writing, including word agreement, active and passive voice, sentence construction, punctuation, and spelling. Finally, you will have a chance to apply these skills to real-life situations, such as writing emails, memos, and letters.