Public Relations Boot Camp
$99.00
In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.
Learning Objectives
- Apply the different purposes to strategic vs. tactical PR.
- Design a PR strategy.
- Develop strong relationships with reporters and journalists.
- Take your communication skills to a higher level.
*90 day access period
Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed.
Related Products
-
Purchasing and Procurement Basics
$99.00In this course, you will learn the basics of purchasing and procurement. Youll receive an introduction to the supply chain, the purchasing cycle, and basic purchasing tools. Youll also learn about the competitive bidding process, how to manage supplier performance, risk management techniques, and ways to build relationships. -
Creating Successful Staff Retreats
$99.00In this course you are going to learn a comprehensive approach to crafting a successful staff retreat for your organization. You are going to look at why retreats are conducted, look at retreat undertaking categories and then advance to the development and presentation of retreat activities. Your retreat education doesnt stop there as you are also going to learn how to identify the critical elements of a staff retreat and you will learn to create a planning checklist and about the keys of running a retreat. When the retreat is over, your responsibilities arent, you need to evaluate how things went so you will learn how to create an evaluation and follow up. -
Digital Citizenship: Conducting Yourself in a Digital World
$99.00You will be presented with the concept that, just as in the real world we have certain rights, responsibilities, and standards of behavior as citizens, this is true in the digital world as well. This will be supported by looking at the similarities between the two worlds. Your understanding of what digital citizenship entails will be increased by examining its three principles, each of which is comprised of three elements. You will be counselled on how to practice good citizenship using each of the elements. The course finishes up with giving you exercises designed to reinforce the principles. -
An Environmental Audit Primer
$99.00This course will give you the tools to conduct an internal environmental audit at your workplace. You will learn of the different types of audits and about auditors and the basic steps of an audit. This course will also teach you the essential aspects of an audit checklist and how to develop a checklist based on Environmental Management System procedures. You will also explore noncompliances, corrective actions and an audit closing meeting.
