In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.
Learning Objectives
Apply the different purposes to strategic vs. tactical PR.
Design a PR strategy.
Develop strong relationships with reporters and journalists.
Take your communication skills to a higher level.
*90 day access period
This course will teach you the four Cs of writing: clear, concise, complete, and correct. You will also learn some of the fundamentals of good writing, including word agreement, active and passive voice, sentence construction, punctuation, and spelling. Finally, you will have a chance to apply these skills to real-life situations, such as writing emails, memos, and letters.
After you complete this course, you will be able to understand the value of working as a team, develop team norms, ground rules, and team contracts ,identify your team player style and how it can be used effectively with your own team, build team trust, identify the stages of team development and how to help a team move through them, recognize the critical role communication skills will play in building and maintaining a team atmosphere, and identify ways that team members can be involved and grow in a team setting.
Learning Objectives:
Understand the value of working as a team.
Develop team norms, ground rules, and team contracts.
Identify your team player style and how it can be used effectively with your own team.
Build team trust.
Identify the stages of team development and how to help a team move through them.
Recognize the critical role communication skills will play in building and maintaining a team atmosphere.
Identify ways that team members can be involved and grow in a team setting.
*90 day access period