In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.
Learning Objectives
Apply the different purposes to strategic vs. tactical PR.
Design a PR strategy.
Develop strong relationships with reporters and journalists.
Take your communication skills to a higher level.
*90 day access period
In this course, you will learn the basics of accounting, including financial terms, generally accepted accounting principles, the accounting cycle, key financial reports, financial analysis tools, and budgeting.
This course will explore the benefits of onboarding, show you how to design an onboarding framework, give you ways to customize the program for different audiences (including managers and executives), and demonstrate how to measure results from the program.
Learning Objectives:
Define onboarding and describe how it is different from orientation.
Identify the business benefits of onboarding.
List the factors that contribute to a successful onboarding program.
Build a team to create an onboarding program.
Prepare a vision statement and goals for an onboarding program.
Design a framework for an onboarding program that includes program setup, various types of training, games, progress tracking, and follow-up.
Customize your onboarding framework.
Identify which metrics you should track to evaluate program results.
Create a branded, unique program that will strengthen your company’s image and market position.
*90 day access period
In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.
*90 day access period
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