In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.
Learning Objectives
Apply the different purposes to strategic vs. tactical PR.
Design a PR strategy.
Develop strong relationships with reporters and journalists.
Take your communication skills to a higher level.
*90 day access period
To begin, you will explore the trainers role and what skills and competencies trainers should have. Then you will learn about the learning process and different learning styles, and apply that knowledge to designing programs and motivating learners. You will also learn ways to manage the stress of training, plan a workshop, and lead a training session. Then, you will learn techniques for dealing with difficult participants, evaluating learning, and conducting on-the-job follow-up. Alternative training methods, such as eLearning, co-facilitation, and team teaching will also be covered.
*90 day access period
www.skillmatelearning.com
This course will teach you all about the various aspects of communication. You will learn about asking questions, probing for information, active listening, and body language. Supporting skills are also covered, such as self-esteem, building relationships with others, and assertiveness.
In this course, you'll learn all about business etiquette. First, you will learn tips for meeting new people, which includes a good handshake, knowing how to handle business cards, making small talk, remembering names, and crafting a good first impression. Then, you'll learn how to dress for success, dine with confidence, and present yourself well on the phone and via email.