In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.
Learning Objectives
Apply the different purposes to strategic vs. tactical PR.
Design a PR strategy.
Develop strong relationships with reporters and journalists.
Take your communication skills to a higher level.
*90 day access period
This course will teach you the four Cs of writing: clear, concise, complete, and correct. You will also learn some of the fundamentals of good writing, including word agreement, active and passive voice, sentence construction, punctuation, and spelling. Finally, you will have a chance to apply these skills to real-life situations, such as writing emails, memos, and letters.
In this course, you'll learn all about business etiquette. First, you will learn tips for meeting new people, which includes a good handshake, knowing how to handle business cards, making small talk, remembering names, and crafting a good first impression. Then, you'll learn how to dress for success, dine with confidence, and present yourself well on the phone and via email.
In this course, you will learn the basics of accounting, including financial terms, generally accepted accounting principles, the accounting cycle, key financial reports, financial analysis tools, and budgeting.