E-Commerce Management
$99.00
This course will give you the skills to develop, design, test and successfully run your e-commerce business. It looks at important components such as business plans and marketing while touching upon payment methods, software solutions, security and fraud awareness, and much more. With those topics covered you will have the skills to take your e-commerce business to the next level.
E-commerce has been a part of the worlds financial landscape since the mid-1990s. It’s big and it’s getting bigger every day. E-commerce hasn’t replaced brick and mortar stores like some had predicted it would but it is a major part of todays business world. Learn the skills here to manage your e-commerce business to success.
Learning Objectives:
- Describe what the terms e-commerce and m-commerce mean.
- Develop an e-commerce business plan Evaluate e-commerce software options.
- Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process.
- Test, launch, and update your e-commerce site.
- Design engaging, responsive web content.
- Understand e-commerce payment options and choose appropriate options for your site.
- Use appropriate tools to track key e-commerce metrics.
- Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management.
- Create a marketing plan with all the essential elements.
- Market your online store using social media and other appropriate channels.
- Use discounts and promotions to market your e-commerce business.
- Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly Protect your intellectual property Identify the rules and regulations that will govern your e-commerce businesses.
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