CRM: An Introduction to Customer Relationship Management
$99.00
This course will teach you how to make a decision about the need for CRM, the benefits of CRM, and how to coordinate the base requirements for a CRM undertaking.
Take a look in your wallet. How many points, rewards, and loyalty cards do you have? These are all examples of Customer Relationship Management (CRM) programs. What does your company offer to reward existing customers and gain new ones?
Learning Objectives
- Demonstrate an understanding of the terms and benefits of CRM on a company’s bottom line.
- Analyze the different components of a CRM plan.
- Develop a checklist for readiness and success in CRM.
- Describe how CRM creates value for organizations and customers.
- Consider developmental roles that have the greatest impact on CRM.
*90 day access period
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