Creating a Google AdWords Campaign
$99.00
In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
*90 day access period
www.skillmatelearning.com
Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Learning Objectives
- Define Google AdWords and pay per click
- Set up keywords lists and groups
- Find tracking and statistical information
- Describe conversions from click throughs
- Decide whether you will write your own ads or enlist help
Related Products
-
Accounting Skills for New Supervisors
$99.00In this course, you will learn the basics of accounting, including financial terms, generally accepted accounting principles, the accounting cycle, key financial reports, financial analysis tools, and budgeting. -
Communication Strategies
$99.00This course will teach you all about the various aspects of communication. You will learn about asking questions, probing for information, active listening, and body language. Supporting skills are also covered, such as self-esteem, building relationships with others, and assertiveness. -
Basic Internet Marketing
$99.00In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more. *90 day access period www.skillmatelearning.com -
Building Better Teams
$99.00After you complete this course, you will be able to understand the value of working as a team, develop team norms, ground rules, and team contracts ,identify your team player style and how it can be used effectively with your own team, build team trust, identify the stages of team development and how to help a team move through them, recognize the critical role communication skills will play in building and maintaining a team atmosphere, and identify ways that team members can be involved and grow in a team setting. Learning Objectives: Understand the value of working as a team. Develop team norms, ground rules, and team contracts. Identify your team player style and how it can be used effectively with your own team. Build team trust. Identify the stages of team development and how to help a team move through them. Recognize the critical role communication skills will play in building and maintaining a team atmosphere. Identify ways that team members can be involved and grow in a team setting. *90 day access period
